Fulcrum is an Italian wheel and biking manufacturer founded in 2004 by three aerospace engineers who are truly passionate about cycling. Initially, the brand was established for racing, however now Fulcrum can be very proud of its off-road wheels. The brand uses only the finest materials such as aluminum, carbon fibre or polyaramide, which provide ultra-lightness and great durability. Fulcrum introduced the innovative 2-Way Fit system: an exclusive rim profile that makes it possible to fit either a tubeless tire or a classic clincher on the same wheel. Fulcrum is supported by great champions such as Tom Boonen, Paolo Bettini, Alessandro Ballan and Julien Absalon who won important titles with Fulcrum equipment.